Ambassador Don Mathias is a distinguished figure in the realms of digital marketing, entrepreneurship, and consulting. As an author, his pioneering works, including "The CEO's Branding Edge: Elevate Your Leadership Brand to Drive Business Success," "Mastering Marketing Strategy: A Comprehensive Guide to Building a Winning Marketing Plan," "Redefining Social Media Marketing with Chat GPT: A Cutting-Edge Approach," and "Digital Marketing: The Future of Advertising," have cemented his reputation as a leading voice in leveraging digital platforms for marketing innovation.

Don is the founder of EMI Influencers Inc., a top-tier digital marketing agency headquartered in Toronto, Canada. Under his leadership, the agency has partnered with industry giants like Microsoft, Enercare, and 7-Eleven, as well as prominent Canadian entities such as Canadian Tire and March of Dimes Canada. EMI Influencers Inc. specializes in influencer marketing, social media management, and brand strategy, and is renowned for its data-driven approach that ensures influencers are selected for their ability to engage and deliver measurable results.

A recognized thought leader in the application of AI technologies in marketing, Don developed the EMI Influencers Scheduling Tool, an AI-powered platform that revolutionizes content management for influencers.

As the Chairman and CEO of Eminent Media Inc., Don leads an award-winning marketing and communication firm that also includes EMI Creative, EMI Speakers, and EMI PR and Publishing. His leadership extends to his role as Executive Director of the African Women in Leadership Organisation (AWLO) Canada, where he champions women’s empowerment and policy-making. He also serves on the board of advisors for the National Policy Alliance, overseeing the World Conference of Mayors.

Don's commitment to social responsibility is evident in his support for educational and mentorship programs targeting marginalized youth. His contributions have earned him numerous awards, including: